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About BGSD

BGSD Strategies is a boutique management consulting and executive coaching firm that specializes in launch, growth, and turnaround strategies for mission-driven businesses.


We combine strategic management consulting with executive mindset coaching to train growth-minded leaders to create expansive opportunities.

  • Launching Turning dreams into reality is our specialty. It's ok if you don't know where to start - as long as you know the "what" we can handle the "how."
  • Scaling Growing a business is hard, but keeping the momentum going is even harder. When it's time to level up, we'll create the game plan you need to grow your organization quickly, efficiently, and sustainably.
  • Coaching The most successful leaders know that they need outside perspective and emotional support. We're here to guide you, every step of the way.

Our team

Michelle Coyle


Michelle is an expert in scaling small businesses and is passionate about helping entrepreneurs thrive. With 17 years of experience as an entrepreneur, management consultant, and angel investor under her belt, she knows what it takes to launch and grow your business FAST. Michelle earned her MBA from the Tuck School of Business at Dartmouth in 2009.

Wes Melville

Vice President, Client Success

Wes has 15 years' experience in strategy consulting and brand marketing, supporting clients across industries spanning the federal government, private sector, startup, and nonprofit worlds. He is passionate about helping progressive political startups and mission-minded small businesses solve problems and launch successful and sustainable business models. Wes received his MBA from the Kenan-Flagler Business School at the University of North Carolina.

Arika Clark Alejo

Head Mindset Coach

Arika's passion is helping small business owners up-level their professional and personal lives. With 20 year as an entrepreneur under her belt, Arika has personal experience with all of the mindset issues that come up in the difficult process of growing a business. She holds a Master’s Degree in Adult Education, an Associate Credentialed Coach designation with the International Coach Federation, and is a certified Emotional Intelligence practitioner. She also serves as an adjunct instructor at Moraine Valley Community College and is the current President of the International Coaching Federation, Chicago Chapter. 

Natalie Rojas

Director of Operations

After obtaining a degree in International Peace Studies and Philosophy from the University of Notre Dame, Natalie went on to receive a Masters degree in Responsible Management and Sustainable Economic Development from the United Nations University of Peace. She kicked off her career working in small business development and supplier diversity with LGBTQ+ business owners at the National LGBT Chamber of Commerce. Here, she gained an intense respect and appreciation of the entrepreneurial spirit and recognized her unique skill-set in operational systems and management. This led to her working in operations for Martha's Table, a local non-profit fighting to break down education and employment barriers for all Washintonians. Natalie is thrilled to marry her expertise in operations and passion for impact driven organizations as the Director of Operations with BGSD Strategies.

Moe Poole

Client Success Coach

Moe Poole specializes in transformational mindset shifts. Utilizing her background in psychology, child development and applied behavioral analysis, “Coach Moe” (as she is affectionately known) fuses science and intuition to help small business owners show up more powerfully for themselves and their dreams. With over 15 years working in the fields of psychological and behavioral therapy, Moe has the experience to identify the mindset patterns that can be so stifling to an entrepreneur. Moe has a Bachelors Degree in Psychology and Child Development from Argosy University, a Masters of Science Degree in Psychology and Applied Behavioral Analysis from Purdue University and is a Certified Life Coach through the International Coaching Federation.

Ronni Morgan

Marketing Specialist

Ronni started off her entrepreneurial journey as the owner of a one-of-a-kind micro-salon in downtown Indianapolis. Her salon rapidly rose to success as she put her creative writing and marketing skills into action. After a decade in the hair industry, Ronni realized she had the innate ability to connect and empathize with others, a skill that lends itself well to a full-time marketing career. She is now finding great satisfaction as part of the BGSD team, putting her talents to help progressive leaders find their audience and scale their impact.

Alex Mullineaux

Client Success Coach

Alex is our resident healthcare industry expert, having 10 years of executive experience helming multiple multi-billion dollar hospital organizations. In 2011 he earned an MBA from the Smith School at University of Maryland. Prior to entering the healthcare sector, he worked on Democratic political campaigns around the country.

Andrea Eaton

Client Success Coach

Andrea uses her 10+ years of experience in management, corporate development, and business consulting to help clients achieve their goals efficiently and effectively. She received her MBA with Distinction from the Tuck School of Business at Dartmouth.

Roberto Musso

Project Manager

Roberto leads our initiatives for digital marketing, social media, website design, and multimedia production. He obtained his B.A. in Public Relations from Virginia Tech in 2019, with an emphasis on sociology, politics, philosophy, and economics. After working on numerous political and marketing campaigns, Roberto feels right at home in his role at BGSD.