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Congrats on making it through the pandemic year. Seriously, congrats. Social isolation caused each of us to alter how we typically interact with each other and the world at large; in that same vein, it certainly caused your small business to change how it operates as well.

With a new year, comes new goals, which ultimately means new projects. With these new projects, you’ll need to have a plan in place to achieve those goals. If you don’t have a firm grip on your project management now, you’ll want to create a solid process to avoid becoming overwhelmed and paralyzed. We know that often that ultimately means not doing those tasks and never launching that new project.

Do you want to maximize your profits? Set a marketing plan? Launch a podcast? These are all goals that will become a project. You’ll want to be sure that you have a plan to achieve your tasks before getting started.

Here are tips to apply to yourself and your organization so your new project comes together as smoothly as possible.

  1. Evaluate all parts of the process: The first step sounds simple, but it really requires careful thought and reflection. You’ll want to analyze each moving part of the project. How long is one task going to take? How will you decide who’s in charge of it? Have you done this before? Taking the time to answer these questions will provide clarity to you, and your team, so that everyone is on the same page going into the project.
  2. Set deadlines: There are many steps on the way to the completion of a project. Thus, you’ll want to evaluate what can get done in the amount of time you can allot. As you complete certain tasks, you may discover you need additional help or expertise. It’s important to remember, that’s okay, reaching out for help allows you the chance to learn so the next project goes even more smoothly. Be willing to alter your deadlines to match reality but don’t allow them to continually slip, hold yourself and your team accountable.
  3. Communication is key: Everyone involved in the project needs to know what’s going on at all times. It’s easy to become so wrapped up in completing our specific tasks, we forget to communicate what we need and how others can lighten our load.  Transparency is vital when working as a team, as long as you stay on task and reach out for help when you need it, you will achieve success.
  4. Execution: Follow up. There’s no shame in checking in on the progress that’s being made, to help everyone stay on task. Create a system, if there isn’t order or structure: create order and structure. Don’t be afraid of making up the rules when there are none. I promise this will make it easier on all parties involved going forward.

Using these tips, remember the ultimate goal: don’t be afraid to forge ahead on tasks. You will make mistakes on the way, but you’ll grow during the process. Projects require a leader, and if there isn’t one set, don’t be afraid to come into your ownership. People AND teams need direction, leadership and confidence. Projects can be successfully executed if you’re willing to  step in and fill those roles.


Roberto Musso serves as Marketing Manager for BGSD Strategies.