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The Affirmative Couch


Therapist Cadyn Cathers came to us with an ambitious project – a new platform to train therapists to work with patients in gender-, sexuality- and relationship-expansive communities. Cadyn recognized that many folks in these communities were being inadequately treated by therapists who hadn’t been properly instructed in best practices for how to care for them. He decided to take matters into his own hands by launching an online learning hub where therapists could further their education in these areas.
Cadyn had never launched a product company before, and was teaching multiple university courses while also completing his PsyD. But he was determined to make his vision a reality. He joined our Impact Scaling School course, where we helped him craft a brand strategy for his platform, which he named The Affirmative Couch. We also assisted him in creating and beginning to execute on a tactical marketing plan to bring the first paying customers to the platform.
Cadyn has now officially launched The Affirmative Couch and is continuing to add course content to his platform. There is currently one course on working with polyamory, with 7 more slated to be available by the end of 2019 in cultural competencies around working with LGB, trans, polyamorous, and kink populations.